King (Nagarjuna) belongs to the royal dynasty of Coimbatore. He has a doting mother (Geetha) and a loving brother (Deepak). He has three brother-in-laws who are after the blood of the king in order to get a share in their property. In this scenario, King gets killed when he visits Dehradoon for a project work.
Bottu Seenu (Nagarjuna) is a local mafia man in twin cities who does settlements. Gnaneswar (Srihari) is an innocent don of the city. Bottu Seenu falls in love with an aspiring singer Sravani (Trisha). But Sravani is of a soft type and she likes soft guys. Hence Bottu Seenu takes the avatar of a software engineer to impress her.
The rest of the story is all about whether King is killed or not.