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Mr. Singh (Utpal Dutt) lives a wealthy lifestyle in a mansion named 'Ashiana' on 10th Road, Juhu, Bombay, with his only relative, a niece by the name of Nisha (Zeenat Aman), who is unmarried and runs the family's business that faces strong opposition from Khanna Group of Industries. Singh would like to see her marry but she hates wealthy men. So her uncle finds a poor man, Ajay Srivastav, but subsequently finds out that Ajay is already married and also has three daughters; then he decides to get Nisha married to a TV repairman, Yeshwant Bhosle, who ends up being a multi-millionaire after his invention is marketed; then he wants her to marry Viju Guide, a Hyderabad-based Tourist Guide, who finds buried treasure and also ends up a multi-millionaire; then he wants her to marry a motor mechanic, Prakash (Mithun Chakraborty), who, in turn, ends up being the only son of wealthy builder, Jayant Amar Nath, and ends up marrying his sweetheart and neighbor, Rosy. Finally Nisha meets her ideal match in Rukhtapur-based Suraj Singh (Sanjeev Kumar), a wedding singer/dancer, and marries him – not realizing that Suraj is not who he claims to be and she is merely a pawn in a charade that has been created especially to pull wool over her eyes.
